Framework
The Four Dials Of A Nudge
A nudge is not a message. It's four independent decisions, and any one of them can kill the outcome.
How it works
- 1Content and framing: a busy person needs it made easy, a skeptical person needs to understand why it matters.
- 2Channel: a scheduling reminder works fine as a text. Visit prep instructions in a text get marked as spam.
- 3Timing and frequency: time of day and outreach cadence change efficacy independent of everything else.
- 4Founder read: most teams A/B test copy and leave three of the four dials on default.
Hear it on the podcast
Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The GapListen to the episodeMore from this episode
The 8,760 Hour GapThe strategic white space is not the appointment. It's everything around it.The Netflix AsymmetryData density determines personalization quality, and healthcare has the worst ratio in the consumer economy.The Headless BrainDon't sell your customer more stuff. Make the stuff they already bought work.The Caregiver ExtensionThe person who needs to change the behavior is not always the person to nudge.The Convenience Privacy TradeThe historical precedent that predicts how AI health data plays out.
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