Framework

The 8,760 Hour Gap

The strategic white space is not the appointment. It's everything around it.

How it works

  1. 1A year contains 8,760 hours. Clinical contact accounts for well under one of them.
  2. 2Play one: make the moments that exist count more. Play two: occupy the space between, where no communication was happening at all.
  3. 3Play two is uncontested territory. Nobody was talking to the patient there, so there's no incumbent to displace.
  4. 4Founder read: audit your own product for the interval nobody owns. That interval is usually where retention lives.

Hear it on the podcast

Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The GapListen to the episode

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