Framework
The Convenience Privacy Trade
The historical precedent that predicts how AI health data plays out.
How it works
- 1Mid 2000s: knowledge work began in a Google search box. People had documented privacy concerns and used it anyway, constantly, because it was convenient.
- 2The trade resolved in favor of convenience every single time.
- 3What's new: the interface is now conversational and embedded, which makes it easier to forget it's a tool whose inputs and outputs you should be scrutinizing.
- 4Founder read: if your defensibility depends on users caring about privacy more than convenience, you don't have defensibility.
Hear it on the podcast
Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The GapListen to the episodeMore from this episode
The 8,760 Hour GapThe strategic white space is not the appointment. It's everything around it.The Netflix AsymmetryData density determines personalization quality, and healthcare has the worst ratio in the consumer economy.The Four Dials Of A NudgeA nudge is not a message. It's four independent decisions, and any one of them can kill the outcome.The Headless BrainDon't sell your customer more stuff. Make the stuff they already bought work.The Caregiver ExtensionThe person who needs to change the behavior is not always the person to nudge.
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