Framework
The Caregiver Extension
The person who needs to change the behavior is not always the person to nudge.
How it works
- 1Cognitive decline makes direct medication reminders unreliable.
- 2The relative on the care team is a viable, sometimes superior, intervention target.
- 3Widening the definition of "user" from patient to care team unlocks populations the direct approach can't serve.
- 4Founder read: in any product requiring follow-through, ask who else is already invested in the outcome.
Hear it on the podcast
Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The GapListen to the episodeMore from this episode
The 8,760 Hour GapThe strategic white space is not the appointment. It's everything around it.The Netflix AsymmetryData density determines personalization quality, and healthcare has the worst ratio in the consumer economy.The Four Dials Of A NudgeA nudge is not a message. It's four independent decisions, and any one of them can kill the outcome.The Headless BrainDon't sell your customer more stuff. Make the stuff they already bought work.The Convenience Privacy TradeThe historical precedent that predicts how AI health data plays out.
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