Framework

Manufactured Luck

Anthony's reframe for the "lucky break" that landed his first customer.

How it works

  1. 1Anthony credits his first industry design partner to luck, then immediately qualifies it.
  2. 2You increase your surface area for luck by being intentional about where you are and what you are doing.
  3. 3Cold calls and cold emails in an industry that hates them still produced the one yes that mattered.

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