Show Notes
Trust is the most expensive thing in business, and nobody bills you for it until it is gone. Four nine-figure receivables frauds hit the industry in a single year, and every one of them traces back to the same quiet failure: a lender who built a relationship, got comfortable, and stopped checking. Anthony Eden watched that pattern from inside one of the world's most secretive private equity shops, and he decided the fix was not more clerks making phone calls. It was agents making thousands of them.
Funding stage: Pre-Seed. Anthony states on air that Iridium raised its pre-seed in February following an accelerator, with revenue now contracted but no seed round announced, so Pre-Seed is the accurate public call even though he hints at news coming.
Anthony is the founder of Iridium (iridiumcredit.com), a company that automates the entire lifecycle of invoice finance for lenders: verification, fraud detection, collections, and cash reconciliation. In most of the world, borrowing against invoices is the default way businesses get short-term cash. In Latin America and parts of Europe it runs around 15% of GDP by Anthony's telling, with Belgium as high as 22%. In the US it is roughly 2%, because without government e-invoicing registries, verifying that an invoice is real means emails, phone calls, and logging into accounts payable portals by hand, at a cost Anthony puts at about $22 per invoice. Iridium replaces that grind with email agents, voice agents, and browser agents, so lenders can profitably finance invoices they used to turn away, and the 58% of SMBs who Anthony says get denied the credit they seek finally get a shot.
The origin story is just as good as the product. Anthony started as an intern at Cerberus Capital Management, came back to build credit underwriting automation alongside PhD scientists who wrote his college textbooks, watched it print millions for European banks, and realized someone was going to compress financial services into a hyper-efficient market. He decided that someone would be him. He joined an accelerator a month late, teamed up with co-founder Preesha Gehlot, an ex-Bloomberg and Microsoft machine learning engineer who published two AI papers before graduating from Imperial College London, and closed their first customer in a two-week sales cycle. Today the four-person, fully Claude Code pilled team is packing for New York with a contracted book of revenue and a pipeline Anthony describes as massive.
Frameworks from This Episode
The Trust Decay Curve
Why fraud almost never comes from strangers.
- ›Fraud rarely comes from strangers; it comes from five-year relationships where verification quietly stopped.
- ›Compliance early in a relationship builds the comfort that gets exploited later.
- ›The fix is structural verification that never fatigues, not more vigilance from tired humans.
The Government Gap
Why invoice finance is huge everywhere except the US.
- ›Countries with e-invoicing registries make invoice verification an API call, so invoice finance thrives.
- ›The US has no VAT and no federal sales tax, so it never built a registry.
- ›Iridium's bet: you do not need a government to build the registry, you can build it with AI and network effects.
Manufactured Luck
Anthony's reframe for the “lucky break” that landed his first customer.
- ›Anthony credits his first industry design partner to luck, then immediately qualifies it.
- ›You increase your surface area for luck by being intentional about where you are and what you are doing.
- ›Cold calls and cold emails in an industry that hates them still produced the one yes that mattered.
Hire People You Would Work For
Iridium's hiring bar at four people.
- ›Four people, hired slow, every one exceptional.
- ›The heuristic: only hire someone you would be happy to work for, because equity demands that caliber.
- ›Track customers supported per employee, not revenue per employee.
Bootstrapped Credibility
How Iridium shortened the sales cycle before the call ever happens.
- ›Publish for major associations, speak on webinars, become known to a third of your industry.
- ›Credibility converts cold outreach into inbound demand.
- ›In financial services, trust is the sales cycle; shorten it before the call happens.
Distribution Over Product
Why Iridium sells to lenders instead of lending directly.
- ›The marginal cost of software is collapsing, so companies that conquer distribution win.
- ›Iridium sells to lenders instead of lending directly because lenders aggregate the invoices, and invoices are the distribution goal.
- ›Partner with system-of-record platforms whose incentive to keep customers happy makes referrals free.
The Built to Sell Operating System
How Anthony abstracts himself out of the business.
- ›Inspired by John Warrillow's book Built to Sell: a business that can run without you is simply a better business.
- ›Anthony runs Claude Code agents, skills, and cron jobs across finance, accounting, and legal.
- ›Example: a weekly cron job uses Mercury's CLI to find outstanding invoices, search email, upload to Mercury, and report back, replacing what he estimates would have been two to three hires five years ago.
Founder Experiment
The Verification Audit
Take 30 minutes and list every relationship where money moves and you have stopped checking: your longest-standing client, your bookkeeper, your top vendor, your payment processor. For each one, write down the last date you actually verified anything. Then automate one check. If you use Mercury, try Anthony's move: set a weekly cron job that pulls outstanding invoices and emails you a report. If you use another stack, have Claude Code or a similar agent reconcile your invoices against payments once a week. The goal is one verification loop that runs whether or not you remember to run it.
Key Terms
Q&A
What does Iridium do?
Iridium (iridiumcredit.com) automates invoice verification, fraud detection, collections, and cash reconciliation for invoice finance lenders using email, voice, and browser AI agents.
How does invoice factoring make money?
A lender advances roughly 80 to 95% of an invoice, collects the full amount when it is paid, and returns the remainder minus a 1 to 3% fee, which annualizes to a 10 to 15% APR product per Anthony Eden.
Why is invoice finance small in the US?
The US lacks government e-invoicing registries, so verifying invoices is manual and costs lenders about $22 per invoice, per Anthony Eden, pricing out small invoices entirely.
How do AI agents detect invoice fraud?
Document forensics, IP and location checks on emails, domain checks, portal verification via browser agents, and network-level detection of double-pledged invoices.
Who founded Iridium?
Anthony Eden and Preesha Gehlot, both Imperial College London alumni, after Anthony built credit underwriting automation inside private equity.
Links from This Episode
- Iridiumhttps://iridiumcredit.com
- Commercial Finance Partnershttps://commercialfinancepartners.com
- Mercuryhttps://mercury.com
- Anthony Eden on LinkedInhttps://www.linkedin.com/in/anthony-eden/
- Ryan Estes on LinkedInhttps://www.linkedin.com/in/estesryan/
- AI for Foundershttps://aiforfounders.co





