Framework
The Sport, Strength, Recovery Flywheel
Three modalities that feed each other.
How it works
- 1Sport (padel) brings people in and builds the social community.
- 2Strength (reformer Pilates, functional training) prevents injury and improves performance.
- 3Recovery (contrast therapy) keeps members training longer.
- 4Each one feeds the others, which raises LTV and lowers the cost of acquiring a member.
Hear it on the podcast
Padel, Pilates and Plunges: How James Hurlock Is Scaling a $20M Multi-Brand Fitness FranchiseListen to the episodeMore from this episode
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