Framework
The Franchisor Value Test
Three questions a franchisee should ask before paying royalties.
How it works
- 1Can they show relevant experience?
- 2Can they prove they’ll make your life easier every day?
- 3Does the support justify the monthly royalty?
Hear it on the podcast
Padel, Pilates and Plunges: How James Hurlock Is Scaling a $20M Multi-Brand Fitness FranchiseListen to the episodeMore from this episode
The Sport, Strength, Recovery FlywheelThree modalities that feed each other.Build Before You BlitzSpend new capital on systems before scaling sales.The Modular Footprint LadderFit the concept to the real estate you can get.The Bad Lease RuleEverything after opening can be tuned except the lease.Outcomes Over AccessPremium models sell results, not a key card.The Strategic Capital FilterScreen investors for alignment with your growth thesis.
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