Framework
Rent vs. Own Attention
Ads: money in, money out, nothing stays.
How it works
- 1Content: cheap to start, fast to iterate, compounds over time.
- 2Content also tests your positioning before you spend money on it.
Hear it on the podcast
From Zero to 45K Followers: The LinkedIn Workflows This Technical Founder Used to Build Pipeline With AIListen to the episodeMore from this episode
The Value GateOne question before every post: will my audience find this valuable?The Slop RatioSlop is anything that took less time to produce than it takes to consume.Copy the Outlier FormatStudy the posts that break out in your niche.Buy the MistakesYou’re in the business of your product, not GTM software.The Abstraction LadderAutomate a process, then automate the process above it.Systems Before SeatsBuild agents and processes for a role first.Flat Agents, Not Org ChartsAgent hierarchies sound good in theory.The Shared GTM BrainOne queryable knowledge graph: ICP, value proposition, skills, business context.
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