Framework
The Bad Lease Rule
Everything after opening can be tuned except the lease.
How it works
- 1Everything after opening can be tuned except the lease.
- 2Model location data: density, affluence, spending habits, psychographics.
- 3Walk away from the wrong square footage or price per foot.
Hear it on the podcast
Padel, Pilates and Plunges: How James Hurlock Is Scaling a $20M Multi-Brand Fitness FranchiseListen to the episodeMore from this episode
The Sport, Strength, Recovery FlywheelThree modalities that feed each other.Build Before You BlitzSpend new capital on systems before scaling sales.The Modular Footprint LadderFit the concept to the real estate you can get.Outcomes Over AccessPremium models sell results, not a key card.The Strategic Capital FilterScreen investors for alignment with your growth thesis.The Franchisor Value TestThree questions a franchisee should ask before paying royalties.
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