Framework
Copy the Outlier Format
Study the posts that break out in your niche.
How it works
- 1Borrow the structure, hook, and visual style, never the words.
- 2Use pattern recognition in place of talent you don’t have yet.
Hear it on the podcast
From Zero to 45K Followers: The LinkedIn Workflows This Technical Founder Used to Build Pipeline With AIListen to the episodeMore from this episode
The Value GateOne question before every post: will my audience find this valuable?The Slop RatioSlop is anything that took less time to produce than it takes to consume.Rent vs. Own AttentionAds: money in, money out, nothing stays.Buy the MistakesYou’re in the business of your product, not GTM software.The Abstraction LadderAutomate a process, then automate the process above it.Systems Before SeatsBuild agents and processes for a role first.Flat Agents, Not Org ChartsAgent hierarchies sound good in theory.The Shared GTM BrainOne queryable knowledge graph: ICP, value proposition, skills, business context.
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