Framework
The Interest Graph Engagement Loop
LinkedIn surfaces content based on what users care about, not who they follow — meaning one smart comment puts you in front of your ICP without them ever following you first.
How it works
- 1Engage on posts that match your expertise, not just posts from your existing network.
- 2LinkedIn shows your comment to the author's followers — your ICP — automatically.
- 3You appear in the feeds of people who already care about what you do, before any cold outreach.
- 4DMs start coming from people who trust your thinking rather than people you pitched.
- 5Skip the cold-outreach phase entirely by letting the algorithm make the introduction.
Hear it on the podcast
Why Posting on LinkedIn Is Dead (And What Top Founders Do Instead)Listen to the episodeMore from this episode
The Comment Quality BarThe average LinkedIn comment is forgettable. A comment that builds pipeline is contrarian, human, and always ends with a question to the author.The Post-Comment DM LoopThe comment is the handshake. The DM that follows is where the relationship — and eventually the revenue — actually lives.The Anti-Predatory SaaS Pricing ModelInstead of the industry default of raising prices as the product matures, Chime passes cost savings down to customers and locks early adopters in at the founding price forever.
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