Framework

The Three Compounding Channels

Ryan's distribution view.

How it works

  1. 1Web traffic, newsletters, and podcasting.
  2. 2All three are owned, all three compound, and all three are brutally hard to do well.
  3. 3The trade-off versus LinkedIn, X, and YouTube: those can change their algorithm and hose you overnight. Owned channels cannot be switched off.

Hear it on the podcast

What it do!? The Jujitsu Secret That Scales Companies Without ForceListen to the episode

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