Framework
The Comment Quality Bar
The average LinkedIn comment is forgettable. A comment that builds pipeline is contrarian, human, and always ends with a question to the author.
How it works
- 1No teaching, no textbook tone, no 'ChatGPT wrote this for me' energy.
- 2Lead with a contrarian take or a personal-experience frame, without picking a fight.
- 3Add wordplay, wit, or one personal anecdote to make it feel human.
- 4Keep it to two or three lines maximum.
- 5Always close with a question to the author — it invites a reply and starts a relationship.
Hear it on the podcast
Why Posting on LinkedIn Is Dead (And What Top Founders Do Instead)Listen to the episodeMore from this episode
The Interest Graph Engagement LoopLinkedIn surfaces content based on what users care about, not who they follow — meaning one smart comment puts you in front of your ICP without them ever following you first.The Post-Comment DM LoopThe comment is the handshake. The DM that follows is where the relationship — and eventually the revenue — actually lives.The Anti-Predatory SaaS Pricing ModelInstead of the industry default of raising prices as the product matures, Chime passes cost savings down to customers and locks early adopters in at the founding price forever.
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