Framework
The Post-Comment DM Loop
The comment is the handshake. The DM that follows is where the relationship — and eventually the revenue — actually lives.
How it works
- 1DM the author of every post you commented on.
- 2DM other people who engaged meaningfully in the same comment thread.
- 3No pitch — coffee-chat energy and genuine curiosity only.
- 4Invite them to your newsletter once trust is established.
- 5Send referrals their way and watch the reciprocity compound over time.
Hear it on the podcast
Why Posting on LinkedIn Is Dead (And What Top Founders Do Instead)Listen to the episodeMore from this episode
The Interest Graph Engagement LoopLinkedIn surfaces content based on what users care about, not who they follow — meaning one smart comment puts you in front of your ICP without them ever following you first.The Comment Quality BarThe average LinkedIn comment is forgettable. A comment that builds pipeline is contrarian, human, and always ends with a question to the author.The Anti-Predatory SaaS Pricing ModelInstead of the industry default of raising prices as the product matures, Chime passes cost savings down to customers and locks early adopters in at the founding price forever.
Get the next framework first
One email a week with the frameworks, tools, and founder stories from the podcast. Free.
More frameworks for Go-to-Market & Sales
The Direct-Ask Email FormulaTom's cold email framework that pulled a 90% reply rate from YC founders — three parts, no disguises.Distribution Is the MoatWhen AI collapses product timelines, your expertise and distribution become the real intellectual property.The Magical MomentThe new tell that AI search is working for you.Forged in the Hardest MarketWhy building in Brazil created a more resilient product.Online-to-Offline Commission BridgingAlign incentives so the floor and the website win together instead of fighting over the sale.Outcome-Based SellingStop pitching technology specs to non-technical buyers. Co-define the outcome. Tie commercial terms to delivery of that outcome. The result is a partnership, not a vendor relationship.