Framework
The Citation Source Hierarchy
Where AI recommendations actually come from, ranked by what moves the needle.
How it works
- 1Your own website content sits at the top, far above social.
- 2Press coverage matters, but context matters more than the logo — a positive, on-narrative Forbes mention beats a neutral one.
- 3Press releases over the wires, including PR Newswire, genuinely help.
- 4Wikipedia is huge, and not only your own page — being mentioned on industry pages counts.
- 5Reddit, LinkedIn, and YouTube move the needle far less than the hype suggests.
Hear it on the podcast
Tiny Brands Are Outranking Billion-Dollar Companies. Here Is the Hack.Listen to the episodeMore from this episode
The Three Names, One Thing PrincipleThe category has a branding problem. AEO, GEO, AI search. They sound different. They are not.The Magical MomentThe new tell that AI search is working for you.Visibility Over ClicksThe metric shift that breaks old SEO thinking.Structure Beats MarkdownWhat LLMs actually reward inside your content.
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