Framework
The Found Money Audit
Matt's core operating loop: assume the leak already exists and go looking for it.
How it works
- 1Point AI at systems nobody has re-read in over a year, especially rules written for a business you no longer run.
- 2Cross-reference across surfaces, not within one: support tickets against orders, reviews against ad performance.
- 3Look for suppression, not underperformance. Blocked emails and excluded audiences are invisible to every standard report.
- 4Assign a dollar value to every finding, or it will not get fixed.
- 5Re-run quarterly, because every rule you write today becomes a leak the moment your business changes.
Hear it on the podcast
$7,500 AI Team Replacing an Entire Growth DepartmentListen to the episodeMore from this episode
The Next Marginal Dollar TestBefore spending another hour or dollar on Meta, ask whether Meta is even the highest-leverage place to put it.The Agent CastStructure your AI team the way you would structure a human one.Volume Beats TasteMeta rewards creative volume, and your gut is not your customer's gut.The Shelf RiskMatt's framing for what agentic commerce does to a brand.Cold, Dark, and QuietThe Loftie sleep floor, and the only three things Matt asks people to fix first.
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