Framework
The Next Marginal Dollar Test
Before spending another hour or dollar on Meta, ask whether Meta is even the highest-leverage place to put it.
How it works
- 1Getting checkout conversion from 1 percent to 2 percent cuts customer acquisition cost in half without paying Meta anything.
- 2Rank every available lever by cost to move it, not by how visible it is.
- 3Ad platforms are seductive because they have a spend button. Conversion rate does not.
- 4Treat "where should this dollar go" as a scheduled decision, not an instinct.
Hear it on the podcast
$7,500 AI Team Replacing an Entire Growth DepartmentListen to the episodeMore from this episode
The Found Money AuditMatt's core operating loop: assume the leak already exists and go looking for it.The Agent CastStructure your AI team the way you would structure a human one.Volume Beats TasteMeta rewards creative volume, and your gut is not your customer's gut.The Shelf RiskMatt's framing for what agentic commerce does to a brand.Cold, Dark, and QuietThe Loftie sleep floor, and the only three things Matt asks people to fix first.
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