Framework
The Agent Cast
Structure your AI team the way you would structure a human one.
How it works
- 1Give every agent a name, a job, and explicit lane boundaries.
- 2Deliberately vary temperament: one aggressive, one conservative, one asking about margin.
- 3Let them negotiate with each other before a human sees the output.
- 4Constrain for concision, because agents will rant if you let them.
- 5Humans need to know who to go to, and named agents make a hybrid team legible.
Hear it on the podcast
$7,500 AI Team Replacing an Entire Growth DepartmentListen to the episodeMore from this episode
The Found Money AuditMatt's core operating loop: assume the leak already exists and go looking for it.The Next Marginal Dollar TestBefore spending another hour or dollar on Meta, ask whether Meta is even the highest-leverage place to put it.Volume Beats TasteMeta rewards creative volume, and your gut is not your customer's gut.The Shelf RiskMatt's framing for what agentic commerce does to a brand.Cold, Dark, and QuietThe Loftie sleep floor, and the only three things Matt asks people to fix first.
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