Framework

The Five Barrier Audit

Madar's framing for why screening adoption stalls, useful for any founder in a category where the product exists and nobody uses it.

How it works

  1. 1Invasiveness: the procedure itself is unpleasant enough to defer.
  2. 2Accessibility: the customer does not live near where the service happens.
  3. 3Cost: no insurance, or partial coverage with surprise exposure.
  4. 4Fatigue: you make people repeat the same effort per category, one cancer at a time.
  5. 5Fear: scanxiety, the emotional cost of waiting for the result.

Hear it on the podcast

15 Beagles, 4 Cancers, 94% Accuracy: My Favorite AI Workflow in Health TechListen to the episode

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