Framework
The B2B2C Distribution Flywheel
How Relivable scales consumer reach through every venue partnership.
How it works
- 1Sell into the venue (B2B): Solve the venue's content and sales personalization problem. Help them close prospects faster with curated, instant-response visuals.
- 2Embed the consumer app (B2C): The venue's clients become Relivable users by default.
- 3Network effect: Wedding guests see Relivable in action, become engaged couples, request it at their own venue.
- 4Compounding: Friend groups marry in waves. Every wedding is a demo to the next 100-250 prospects.
Hear it on the podcast
The Searchable Life: When Memories Get a DatabaseListen to the episodeMore from this episode
The "Fall in Love First" Capital FrameworkBob's discipline around when to take outside money is a masterclass in founder accountability.Distribution-on-the-Cap-Table FrameworkBob built two cap tables this way and it has become his signature move.Capture, Organize, Consume - Relivable's Product ArchitectureThe three pillars underlying every product decision at Relivable."Strong Foundation Before Speed" Scaling FrameworkThe lesson Bob carries from scaling Mobile Doorman from 10 to 60 employees too fast.
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