Framework
The Saga User Acquisition Playbook
Crawl social platforms for users matching the core demographic, then warm and convert them through character-led conversation.
How it works
- 1Crawl social platforms for users matching the core demographic
- 2Comment on trending topics, not branded keywords
- 3Open a DM channel and let it warm naturally
- 4Convert through MNP links tracked by the studio
- 5Re-engage churned users without becoming spam
Hear it on the podcast
Synthetic Relationships, FTWListen to the episodeMore from this episode
The Synthetic Relationship FrameworkTrain agents on the lore, history, and personality of an existing IP, then deploy them at scale to turn advertising into one-to-one relationships.The Compelling Agent TestThe bar that separates a real character agent from a chatbot: personality holds up under stress and pulls users into the community.The Two Saga Business ModelsTwo ways Saga monetizes its character agents: a usage package or revenue share on agent-attributable sales.
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