Framework
Capture, Organize, Consume - Relivable's Product Architecture
The three pillars underlying every product decision at Relivable.
How it works
- 1Capture: Seamless multi-person collaboration on content collection, including stories and context - not just photos and videos.
- 2Organize: Smart search that actually works. Find any moment by who, what, or how it made you feel.
- 3Consume: Interactive experiences that let people genuinely relive moments and share them with loved ones.
Hear it on the podcast
The Searchable Life: When Memories Get a DatabaseListen to the episodeMore from this episode
The "Fall in Love First" Capital FrameworkBob's discipline around when to take outside money is a masterclass in founder accountability.Distribution-on-the-Cap-Table FrameworkBob built two cap tables this way and it has become his signature move.The B2B2C Distribution FlywheelHow Relivable scales consumer reach through every venue partnership."Strong Foundation Before Speed" Scaling FrameworkThe lesson Bob carries from scaling Mobile Doorman from 10 to 60 employees too fast.
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More frameworks for Building the Product
Perfect as the Enemy of Good, Applied to Estate PlanningThe biggest threat to completing a will is not complexity. It's emotionally loaded questions, like who gets Dad's guitar, that cause people to stall and never finish. David's framework for getting it done.Good Friction as Design PrincipleLLMs are an easy button. Pride of authorship forces quality control. Friction is the feature.The Secret Event PlannerPartytrick was not built for professional event planners. It was built for the person suddenly responsible for a networking happy hour or product launch who has never done it before.Name the CustomerThe single filter that kills bad experiments before they waste resources. If a product manager cannot name a specific customer who will benefit, kill the feature.The Delight FilterEvery product decision passes through one question: does this reduce cognitive load, or does it add to it? Delight is a feeling, not a feature.The Brake Pad Strategy (Specialize on the Critical Step)Don't try to own the whole stack; own the step nobody else is optimizing.