Framework
Land and Expand
Solve one acute pain, usually a tax notice, then earn the right to handle the rest of HR.
How it works
- 1Solve one acute pain (usually a tax notice), then earn the right to handle payroll, benefits, finance, and HRIS implementation
- 2CogNet is internally organized by practice area, not client, so the expansion is structural
Hear it on the podcast
Stop Doing Your Own HRListen to the episodeMore from this episode
The Bus Theory of HiringDon't fire fast, reseat fast — the hard skill is figuring out where someone fits.Predictive Hiring ModelingPull your own historical hiring data to model who actually thrives.Ingest First, Decide SecondDrive absorbs anything before any decision gets made about how to handle it.Robotics Over AI for Repeatable TasksWhen the job is doing the same five steps hundreds of thousands of times, skip the LLM.Multi-State as the Trigger PointThe moment a company hires across more than one state, the compliance math changes.
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