Framework
Distribution-on-the-Cap-Table Framework
Bob built two cap tables this way and it has become his signature move.
How it works
- 1First checks should come from operators inside your target customer base. They give you access to what they control plus their peer network.
- 2Diversify stakeholder types. For Relivable: venue owners, venue operators, event planners, and a celebrity-tier event planner whose team becomes a live focus group.
- 3Cap table relationships compound. The introductions you get from a strategic investor are worth more than the check.
- 4One investor type is not enough. Distribution requires hitting the category from multiple angles.
Hear it on the podcast
The Searchable Life: When Memories Get a DatabaseListen to the episodeMore from this episode
The "Fall in Love First" Capital FrameworkBob's discipline around when to take outside money is a masterclass in founder accountability.Capture, Organize, Consume - Relivable's Product ArchitectureThe three pillars underlying every product decision at Relivable.The B2B2C Distribution FlywheelHow Relivable scales consumer reach through every venue partnership."Strong Foundation Before Speed" Scaling FrameworkThe lesson Bob carries from scaling Mobile Doorman from 10 to 60 employees too fast.
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