Framework
Enshittification vs. Main Streetification
Two simultaneous forces are reshaping software. One degrades quality; the other opens access. Smart founders position for the second.
How it works
- 1A wave of vibe-coded internal tools is coming that will break constantly and require babysitting.
- 2At the same time, niche professional software becomes affordable and specific enough for small businesses.
- 3Founders will eventually pay $300 a year for a tool that works reliably rather than maintain their own broken build.
- 4The opportunity is in building the reliable, specific version that Main Street businesses will pay for.
Hear it on the podcast
"We Don't Use AI" Will Be the Flex of 2026Listen to the episodeMore from this episode
The Survivable AI FormulaAI alone is a commodity. Workflow plus AI is a feature. Only the third combination builds a real moat.Follow Opportunity, Become PassionateCause of a Kind's entire twenty-year career arc came from saying yes to what showed up, not from executing a fixed vision.Experiment and ExploitRun many small experiments to catch signal with the least effort. Kill more than you release. Some bets need years of patience before they pop.Delusional ConfidenceThe founders who survive long enough to compound all share a slightly unhinged commitment to mastery. Tell yourself daily you are the best in the world at your craft — and then earn it.
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