Framework

Experiment and Exploit

Run many small experiments to catch signal with the least effort. Kill more than you release. Some bets need years of patience before they pop.

How it works

  1. 1Keep experiments cheap and fast. The goal is to find signal, not to perfect execution.
  2. 2Kill more than you release. Most things should not survive contact with reality.
  3. 3Some bets — the podcast, the newsletter, the meetup — take years before the numbers suddenly move.
  4. 4Work from the goal backward: what is the least you can fail at to get there?

Hear it on the podcast

"We Don't Use AI" Will Be the Flex of 2026Listen to the episode

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