Framework
Strategy as Forward Deployment
Switchboard's anti-slide-deck approach to strategy.
How it works
- 1Justin is anti management consulting in the slide-deck sense.
- 2Switchboard's strategy phase means sitting with the people in the weeds for two to eight weeks.
- 3Output: a roadmap of real opportunities ranked by needle movement, not spaghetti pilots.
- 4Then a monthly retainer builds the roadmap, because Rome was not built in a sprint.
Hear it on the podcast
"We're AI-First!" No You're Not. Here's the Test.Listen to the episodeMore from this episode
The Factory Line Injection ModelJustin's mental model for where AI actually belongs in a process.Single Player vs Multiplayer AIWhy a license for everyone is not a strategy.The Real Spreadsheet AuditFind the hidden process that actually runs the company.The Meritocracy of Being WrongHow Justin keeps the power dynamic from killing good ideas.
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