Framework
The Shovel Seller's Dilemma
The gold rush metaphor that opens the episode is a strategy lesson in disguise.
How it works
- 1The prospector grinds sixteen hours a day and often ends with broken backs and empty pans.
- 2The shovel seller monetizes everyone else's dream regardless of who strikes gold.
- 3Joris flips it: don't just sell shovels — own a piece of the mine through programmable equity.
Hear it on the podcast
$1.6 Billion of Equity On-Chain. Here Is Why.Listen to the episodeMore from this episode
Compliance by Automation (Not Intermediation)Joris frames the entire Fairmint thesis as a shift away from people and toward code.Programmable Equity as CollateralEquity is one of the best wealth-creation tools a person can hold, and on-chain it can become liquid.The Disclosure Sliding ScaleJoris's policy fix for getting companies public earlier.Distribution Is the MoatWhen AI collapses product timelines, your expertise and distribution become the real intellectual property.
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