Framework
Follow Opportunity, Become Passionate
Cause of a Kind's entire twenty-year career arc came from saying yes to what showed up, not from executing a fixed vision.
How it works
- 1Start with what shows up. The market is telling you something every time someone pays for your time.
- 2Loyalty app, apparel, websites, software, fractional CTO — each move followed demand rather than ideology.
- 3Passion is more often the outcome of mastery than the input to it.
- 4Burning the boats (the SBA loan, quitting the jobs) works when there is already a signal worth chasing.
Hear it on the podcast
"We Don't Use AI" Will Be the Flex of 2026Listen to the episodeMore from this episode
The Survivable AI FormulaAI alone is a commodity. Workflow plus AI is a feature. Only the third combination builds a real moat.Experiment and ExploitRun many small experiments to catch signal with the least effort. Kill more than you release. Some bets need years of patience before they pop.Enshittification vs. Main StreetificationTwo simultaneous forces are reshaping software. One degrades quality; the other opens access. Smart founders position for the second.Delusional ConfidenceThe founders who survive long enough to compound all share a slightly unhinged commitment to mastery. Tell yourself daily you are the best in the world at your craft — and then earn it.
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