Definition
SEO
Search engine optimization, or making content easy to find on Google.
From the episode “I Built a $120K Business in 60 Minutes with Claude Code (Live, No Edits)”How founders on the podcast use it
Search Engine Optimization, the classic discipline of ranking in search results.
What it do!? The Jujitsu Secret That Scales Companies Without ForceSearch engine optimization — the discipline of ranking in Google results through backlinks, technical hygiene, and keyword targeting.
Tiny Brands Are Outranking Billion-Dollar Companies. Here Is the Hack.Hear it on the podcast3 episodes
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Related terms in Growth, Sales & Marketing
Sales-Ready LeadA prospect who has been pre-qualified through a structured consultation, matched to an appropriate vendor based on their specific needs and ICP, and is ready to enter a demo or sales conversation. Distinct from a marketing-qualified lead, which still requires significant SDR work. Software Finder leads close at 15–20% vs. the 5–10% industry average for unqualified leads.Schema MarkupStructured data tags embedded in page HTML that help search engines and LLMs categorize and understand content. Required for author attribution, FAQ visibility, and rich results.Secret Event PlannerVirginia's term for the non-professional who gets tasked with organizing gatherings — either personally or at work — and needs a system to not embarrass themselves.SentimentThe tone and accuracy of what an AI says about you. An AI that recommends you with wrong facts is still a problem.Shadow BanWhen a platform suppresses an account's reach without notifying the user.ShapingThe act of engaging with government end users before any formal solicitation exists, with the goal of influencing requirements in your favor. The most important competitive move in B2G sales — sophisticated contractors often begin shaping 12 to 24 months before an RFP is released.Share of PromptEmberos's proprietary metric measuring how frequently a brand appears inside AI-generated answers across direct, competitive, and intent-based prompt categories. The AI visibility equivalent of Share of Voice.Share-in-Savings PricingAn enterprise pricing model in which the vendor receives a percentage of the measurable cost savings or revenue gains the client achieves as a result of the vendor's product or service, rather than charging a flat rate for access or usage. The model is common in management consulting and operational efficiency contexts, and is emerging in enterprise AI. It aligns vendor and client incentives by making the vendor a financial stakeholder in the outcome, not just a supplier of inputs. The tradeoff: the vendor accepts lower upfront revenue in exchange for a share of a larger future value creation. David Carmel's preferred DataRockit pricing structure combines an upfront setup fee with share-in-savings plus a monthly support fee.