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From the episode “Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
RFI (Request for Information)An early-stage government document used to gauge market capabilities before issuing a formal solicitation. Often the first public signal that a contract is coming — and by then, sophisticated contractors have already begun shaping the requirements.RFP (Request for Proposal)Request for proposal, the competitive bid Grotto wins by being leasing-specific.ROAS (Return on Ad Spend)Revenue generated per dollar spent on ads; can look great while the business still loses money.Sales-Ready LeadA prospect who has been pre-qualified through a structured consultation, matched to an appropriate vendor based on their specific needs and ICP, and is ready to enter a demo or sales conversation. Distinct from a marketing-qualified lead, which still requires significant SDR work. Software Finder leads close at 15–20% vs. the 5–10% industry average for unqualified leads.Secret Event PlannerVirginia's term for the non-professional who gets tasked with organizing gatherings — either personally or at work — and needs a system to not embarrass themselves.SentimentThe tone and accuracy of what an AI says about you. An AI that recommends you with wrong facts is still a problem.SEOSearch engine optimization, or making content easy to find on Google.Shadow BanWhen a platform suppresses an account's reach without notifying the user.