Definition
Sentiment
The tone and accuracy of what an AI says about you. An AI that recommends you with wrong facts is still a problem.
From the episode “Tiny Brands Are Outranking Billion-Dollar Companies. Here Is the Hack.”Hear it on the podcast1 episode
Learn the language of AI-native founders
Every week: the new terms, tools, and workflows founders are using, straight from the podcast.
Related terms in Growth, Sales & Marketing
ROAS (Return on Ad Spend)Revenue generated per dollar spent on ads; can look great while the business still loses money.Sales-Ready LeadA prospect who has been pre-qualified through a structured consultation, matched to an appropriate vendor based on their specific needs and ICP, and is ready to enter a demo or sales conversation. Distinct from a marketing-qualified lead, which still requires significant SDR work. Software Finder leads close at 15–20% vs. the 5–10% industry average for unqualified leads.Schema MarkupStructured data tags embedded in page HTML that help search engines and LLMs categorize and understand content. Required for author attribution, FAQ visibility, and rich results.Secret Event PlannerVirginia's term for the non-professional who gets tasked with organizing gatherings — either personally or at work — and needs a system to not embarrass themselves.SEOSearch engine optimization, or making content easy to find on Google.Shadow BanWhen a platform suppresses an account's reach without notifying the user.ShapingThe act of engaging with government end users before any formal solicitation exists, with the goal of influencing requirements in your favor. The most important competitive move in B2G sales — sophisticated contractors often begin shaping 12 to 24 months before an RFP is released.Share of PromptEmberos's proprietary metric measuring how frequently a brand appears inside AI-generated answers across direct, competitive, and intent-based prompt categories. The AI visibility equivalent of Share of Voice.