Definition

POS

Point of Sale; the in-store transaction system.

From the episode “35x More Profitable Than Marketing | JP Grace from Endear”

Hear it on the podcast1 episode

Learn the language of AI-native founders

Every week: the new terms, tools, and workflows founders are using, straight from the podcast.

Related terms in Growth, Sales & Marketing

Pirate Metrics (AARRR)The Acquisition, Activation, Retention, Referral, Revenue framework for measuring product health at each stage of the user journey — named for the acronym sounding like a pirate. Ali Hassan focuses primarily on Retention, Referral, and Revenue as the metrics that distinguish real traction from vanity spikes. Benchmarks: B2C needs 50% day-1, 25% day-7, 10-15% day-30 retention; B2B needs 20-30% constant through day 30.PiratesSteve Phillips's term for early adopters who will use an unfinished product on purpose and tell you the truth about it.Pitch SlapShowing up in someone's DMs with a sales pitch before any relationship exists. A reliable way to get ignored, muted, or marked as spam.PLG (product-led growth)A go-to-market motion where the product itself drives acquisition, conversion, and expansion with minimal sales touch.Post-purchase surveyThe "how did you hear about us" question at checkout. Matt's early warning system for the AI attribution shift.Push to PublishThe practice of using AI to generate and syndicate mass content for the purpose of influencing LLMs. Widely considered a black-hat approach with long-term delisting risks as AI systems get smarter at detecting low-quality sources.QR codeA scannable code that links a printed page to digital content, here the storyteller’s voice recording.Reactivation CampaignAn outbound AI voice campaign targeting leads who previously expressed interest but never converted, using personalized CRM context to restart the conversation.