Definition
Pirates
Steve Phillips's term for early adopters who will use an unfinished product on purpose and tell you the truth about it.
From the episode “How to Automate a Board of Advisors for $29 a Month”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
Pay-Per-Minute PricingA pricing model for time-based expert services providing full transparency to both parties per unit of time consumed. Lowers friction for helpers to offer casual availability ('I've got 30 minutes, let me see what comes in') vs. committing to a full freelance engagement. Makes value exchange continuous and visible: both sides know the per-minute rate, the running total, and what's being paid for. Creates a market for brief high-value interventions (10–20 minute sessions) that hourly or project-based pricing structures don't accommodate.PDP (product detail page)Your individual product page. Matt's point is that the story on your PDP often does not match the story in your ads.Persona MappingIdentifying the target user, decision maker, pain points, and motivations.Pirate Metrics (AARRR)The Acquisition, Activation, Retention, Referral, Revenue framework for measuring product health at each stage of the user journey — named for the acronym sounding like a pirate. Ali Hassan focuses primarily on Retention, Referral, and Revenue as the metrics that distinguish real traction from vanity spikes. Benchmarks: B2C needs 50% day-1, 25% day-7, 10-15% day-30 retention; B2B needs 20-30% constant through day 30.Pitch SlapShowing up in someone's DMs with a sales pitch before any relationship exists. A reliable way to get ignored, muted, or marked as spam.PLG (product-led growth)A go-to-market motion where the product itself drives acquisition, conversion, and expansion with minimal sales touch.POSPoint of Sale; the in-store transaction system.Post-purchase surveyThe "how did you hear about us" question at checkout. Matt's early warning system for the AI attribution shift.