Definition
QR code
A scannable code that links a printed page to digital content, here the storyteller’s voice recording.
From the episode “The Humane AI Playbook for Founders Building Consumer AI”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
PLG (product-led growth)A go-to-market motion where the product itself drives acquisition, conversion, and expansion with minimal sales touch.POSPoint of Sale; the in-store transaction system.Post-purchase surveyThe "how did you hear about us" question at checkout. Matt's early warning system for the AI attribution shift.Push to PublishThe practice of using AI to generate and syndicate mass content for the purpose of influencing LLMs. Widely considered a black-hat approach with long-term delisting risks as AI systems get smarter at detecting low-quality sources.Reactivation CampaignAn outbound AI voice campaign targeting leads who previously expressed interest but never converted, using personalized CRM context to restart the conversation.Relationship graphThe web of who knows whom and how well, the layer The Swarm sells.RFI (Request for Information)An early-stage government document used to gauge market capabilities before issuing a formal solicitation. Often the first public signal that a contract is coming — and by then, sophisticated contractors have already begun shaping the requirements.RFP (Request for Proposal)Request for proposal, the competitive bid Grotto wins by being leasing-specific.