Definition
Pitch Slap
Showing up in someone's DMs with a sales pitch before any relationship exists. A reliable way to get ignored, muted, or marked as spam.
From the episode “Why Posting on LinkedIn Is Dead (And What Top Founders Do Instead)”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
PDP (product detail page)Your individual product page. Matt's point is that the story on your PDP often does not match the story in your ads.Persona MappingIdentifying the target user, decision maker, pain points, and motivations.Pirate Metrics (AARRR)The Acquisition, Activation, Retention, Referral, Revenue framework for measuring product health at each stage of the user journey — named for the acronym sounding like a pirate. Ali Hassan focuses primarily on Retention, Referral, and Revenue as the metrics that distinguish real traction from vanity spikes. Benchmarks: B2C needs 50% day-1, 25% day-7, 10-15% day-30 retention; B2B needs 20-30% constant through day 30.PiratesSteve Phillips's term for early adopters who will use an unfinished product on purpose and tell you the truth about it.PLG (product-led growth)A go-to-market motion where the product itself drives acquisition, conversion, and expansion with minimal sales touch.POSPoint of Sale; the in-store transaction system.Post-purchase surveyThe "how did you hear about us" question at checkout. Matt's early warning system for the AI attribution shift.Push to PublishThe practice of using AI to generate and syndicate mass content for the purpose of influencing LLMs. Widely considered a black-hat approach with long-term delisting risks as AI systems get smarter at detecting low-quality sources.