Definition

B2B2C

Selling to businesses that serve consumers. Lirio's customers are health systems, payers, retail pharmacies, and life sciences companies; the end beneficiary is the patient or member.

From the episode “Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The Gap”

How founders on the podcast use it

Business model where a company sells to a business that distributes the product to end consumers. Relivable sells to venues, who give the consumer app to engaged couples.

The Searchable Life: When Memories Get a Database

A business model in which a company sells technology or infrastructure to a business customer (B2B), which uses it to deliver products or services to end consumers (B2C). The company is the middle B — invisible to the end user but essential to the value chain. Softheon's model: they build the white-label platform that health insurance companies use to enroll, retain, and serve their individual members. 10 million Americans interact with Softheon's technology through their insurance company's branded interface without knowing Softheon's name.

10 Million Americans: Healthcare Behind the Scenes

Hear it on the podcast3 episodes

Your Doctor Gets 18 Minutes. Netflix Gets 1,095 Hours. This CEO Is Fixing The Gap The Searchable Life: When Memories Get a Database 10 Million Americans: Healthcare Behind the Scenes

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