Definition
Backlinks
Links from other websites pointing to yours. The primary currency of SEO credibility. Earned through PR, podcasts, press releases, and industry media — not purchased in bulk.
From the episode “Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO Timeline”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
Author SchemaA specific schema markup type that signals who wrote the content. Boosts credibility signals for Google and LLMs evaluating expertise, authority, and trustworthiness (E-E-A-T).Average Order Value (AOV) OptimizationThe practice of systematically increasing the average dollar amount per customer transaction through upselling, cross-selling, or bundling. In restaurant contexts, AOV optimization traditionally relies on staff training to prompt upsell suggestions (adding dessert, upgrading to a larger size, suggesting add-ons) - but human staff execute this inconsistently, typically upselling on 5-8% of orders. AI voice agents upsell on 100% of orders, because the prompt is built into the conversation logic and never gets skipped due to time pressure, distraction, or forgetfulness. Christian Wiens cites this as one of three key financial mechanisms Loman delivers: even if only 30% of customers accept an upsell, applying the prompt to every single transaction produces a measurable lift in revenue per call versus the human baseline.B2B2CSelling to businesses that serve consumers. Lirio's customers are health systems, payers, retail pharmacies, and life sciences companies; the end beneficiary is the patient or member.B2GBusiness to government sales, notorious for long payment terms.Booking LinkA calendar link — Calendly being the canonical example — that lets others self-schedule a meeting based on shared availability. Will argues this approach is commoditized and inferior to assistant-style scheduling.Brand memoryThe accumulated context of a brand's decisions. Usually stored in people's heads, which is why it disappears during turnover.Broad targetingLetting Meta's algorithm find the audience instead of hand-defining a narrow one. Now the platform default.Build in publicSharing your business progress openly as you go.