Definition
Audience capture
When your audience's rewards pull you toward a more extreme or polarized position than you actually hold.
From the episode “What it do!? The Jujitsu Secret That Scales Companies Without Force”Hear it on the podcast1 episode
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Related terms in Growth, Sales & Marketing
AOVAverage Order Value.AstroTurfCoordinated inauthentic behavior online, where bot accounts or paid commenters simulate organic grassroots sentiment. A growing problem on Reddit and social media broadly.Attention EconomyAn ecosystem where human focus is monetized and competed for.Audience → Community → Product (Eisenberg Framework)Greg Eisenberg's product development framework: build an audience around a shared interest first, let it self-select into a community with shared identity and recurring pain, then build the product that solves the community's specific problem. Solves cold-start on both distribution (the community IS the launch audience) and validation (the product spec is the community's recurring frustration, not a hypothetical market). ID345 (vibe coding meetup → community of 300+ builders) to On Demand Human (product solving that community's 80-90% wall problem) is the canonical live example.Author SchemaA specific schema markup type that signals who wrote the content. Boosts credibility signals for Google and LLMs evaluating expertise, authority, and trustworthiness (E-E-A-T).Average Order Value (AOV) OptimizationThe practice of systematically increasing the average dollar amount per customer transaction through upselling, cross-selling, or bundling. In restaurant contexts, AOV optimization traditionally relies on staff training to prompt upsell suggestions (adding dessert, upgrading to a larger size, suggesting add-ons) - but human staff execute this inconsistently, typically upselling on 5-8% of orders. AI voice agents upsell on 100% of orders, because the prompt is built into the conversation logic and never gets skipped due to time pressure, distraction, or forgetfulness. Christian Wiens cites this as one of three key financial mechanisms Loman delivers: even if only 30% of customers accept an upsell, applying the prompt to every single transaction produces a measurable lift in revenue per call versus the human baseline.B2B2CSelling to businesses that serve consumers. Lirio's customers are health systems, payers, retail pharmacies, and life sciences companies; the end beneficiary is the patient or member.B2GBusiness to government sales, notorious for long payment terms.