Definition

AstroTurf

Coordinated inauthentic behavior online, where bot accounts or paid commenters simulate organic grassroots sentiment. A growing problem on Reddit and social media broadly.

From the episode “AI Didn't Take Your Job. It Froze the Hiring Line.”

How founders on the podcast use it

Coordinated, inauthentic online activity designed to look like organic community engagement, now increasingly executed by AI bot farms on platforms like Reddit — Colin's explanation for why Reddit is no longer a reliable distribution channel.

AI Didn't Take Your Job, It Froze the Hiring Line — Here's What That Means

Hear it on the podcast1 episode

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