Framework

The Handle, Not Just the Card

Jason's networking swag doctrine.

How it works

  1. 1The business card is the floor. Give them a second object that makes a story.
  2. 2Western Union style telegram postcards. 1950s matchbooks. A brand that reads like NASA crossed with mid-century office life.
  3. 3An NFC dot: tap phones, load a personal page, save straight to the contact card.
  4. 4Success condition for the interaction: they remember you, and you got the tap.

Hear it on the podcast

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