Framework
The Fundraising Business Unit
Crowdfunding is not a campaign. It is a department.
How it works
- 1Treat capital raising the way you would treat a product team, with owned headcount, a roadmap, and a budget.
- 2Do not use marketplace platforms. Dan chose DealMaker precisely because it is white-label, so he keeps the audience. DealMaker Securities acts as broker-dealer of record while the raise lives on your own domain.
- 3Retail investors need a completely different pitch from VCs. Different sophistication, different vocabulary, different emotional driver.
- 4The channel that worked: newsletters. Financial and stock-focused ones especially. Facebook ads alone will not carry a crowdfund because eCPMs keep climbing.
- 5Founders must be willing to do webinars, tell the story on camera, and show up repeatedly.
- 6Reg A+ Tier 2 lets you raise up to $75 million from retail in a 12-month window.
Hear it on the podcast
The Consent EconomyListen to the episodeMore from this episode
The Consent ExchangeConsent is not a checkbox problem. It is a pricing problem.M&A As User AcquisitionDan does not think of acquisitions as acquisitions. He thinks of them as UA.The Laggard ArbitrageEveryone is racing to serve early adopters. Dan buys the other end of the curve.Data Exhaust MonetizationMode Media exists because Dan noticed what he was already sitting on.Zone Of Genius PruningKnowing what to stop doing.
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Two-Lane MonetizationHow a sleep data company actually makes money.Seed StrappingThe capital philosophy Ryan names and Yannick confirms.The 75/25 SplitHow Twinnin structures payment so talent is never the one absorbing platform costs.The FTE Side-By-SideThe investor artifact.The Reinvestment LadderHow Brad financed a hardware company with no outside capital.The Emotional Exit PlanCece's case for building an identity exit plan alongside the financial one.