Framework
Two-Lane Monetization
How a sleep data company actually makes money.
How it works
- 1Lane one: per monthly active user pricing on the SDK and API, integrable in about a day, sold to health and wellness apps.
- 2Lane two: R&D and validation services, where a company building a physical or digital sleep product pays for data access and full studies to prove it works.
- 3The second lane feeds the first, because every study makes the recommendation engine sharper.
Hear it on the podcast
Chronic Insomnia: Almost None Get Treated — Colin Lawlor on the Sleep Data GapListen to the episodeMore from this episode
The Consistency-First Sleep StackColin's personal protocol, ranked by what he actually believes moves the needle.The Light Sandwich (Jet Lag Protocol)Colin's own travel routine for resetting the clock across time zones.The Gold Standard Normalization LayerHow Sleep.ai turns four different wearable answers into one comparable number.All Data, No ActionColin's diagnosis of the entire wearables category.Sleep as the Diagnostic WindowThe underused half of the sleep story: an early warning system, not just a performance lever.
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