Framework
The Consent Exchange
Consent is not a checkbox problem. It is a pricing problem.
How it works
- 1Every product has a paying segment and a non-paying segment. Most companies just lose the second group.
- 2Offer the non-payers a trade: consented, PII-stripped data in exchange for the paid tier.
- 3Dan's own math on Strava: a $79.99 subscription, minus Apple's 30% cut, is roughly what a year of anonymized health data is worth on the open market. The trade nets out.
- 4The reward can be cash, product access, sweepstakes entry, or credits. What matters is that the incentive is real enough that people actually opt in.
- 5"You can only get consent if you align incentives." If Facebook offered you an extra like for your data, you would laugh.
Hear it on the podcast
The Consent EconomyListen to the episodeMore from this episode
M&A As User AcquisitionDan does not think of acquisitions as acquisitions. He thinks of them as UA.The Laggard ArbitrageEveryone is racing to serve early adopters. Dan buys the other end of the curve.Data Exhaust MonetizationMode Media exists because Dan noticed what he was already sitting on.The Fundraising Business UnitCrowdfunding is not a campaign. It is a department.Zone Of Genius PruningKnowing what to stop doing.
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