Framework
Data Exhaust Monetization
Mode Media exists because Dan noticed what he was already sitting on.
How it works
- 1Tens of millions of people had signed up for the app over the years, most of them through Gmail. Consumer businesses churn. The emails stayed.
- 2What he knew about those people: they like to earn and save money.
- 3So he built a newsletter about freebies, free finds, and free samples. It started generating seven figures a year.
- 4Mode Media is now a mid-to-high seven-figure annual business by Dan's account, built entirely from what he calls data exhaust.
- 5The same instinct produced m0de.ai. "We're sitting on all this data. We should really create new data products, because we already have this engine going."
Hear it on the podcast
The Consent EconomyListen to the episodeMore from this episode
The Consent ExchangeConsent is not a checkbox problem. It is a pricing problem.M&A As User AcquisitionDan does not think of acquisitions as acquisitions. He thinks of them as UA.The Laggard ArbitrageEveryone is racing to serve early adopters. Dan buys the other end of the curve.The Fundraising Business UnitCrowdfunding is not a campaign. It is a department.Zone Of Genius PruningKnowing what to stop doing.
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