Framework
The Cookies and the Egg
Ryan's grandfather's neighbor parable, repurposed as a trust-building model.
How it works
- 1Ask for something small. Make yourself a little vulnerable. Let the other person be a hero.
- 2Follow through. Return the egg with cookies. Trust is built by closing the loop, not by the favor itself.
Hear it on the podcast
The $18 Billion Backdoor: How One Aussie Founder Plans to Eat LinkedIn AliveListen to the episodeMore from this episode
The Three-Channel ModelDavid's core reframe for go-to-market. Most founders think in two lanes; he argues there are three.The Three-Legged GTM StoolDavid's mental model for why most data stacks wobble.The Social Capital BankA discipline for using a network without burning it, borrowed in spirit from Adam Grant's book Give and Take.The Once-a-Month Batched AskThe Swarm's own internal motion, now automated with agents.
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