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The $18 Billion Backdoor: How One Aussie Founder Plans to Eat LinkedIn Alive

with David Connors · The Swarm

June 8, 202600:58:37

The $18 Billion Backdoor: How One Aussie Founder Plans to Eat LinkedIn Alive

0:000:00

Show Notes

The inbox is dead, and the people who keep emailing it the hardest are the ones killing it fastest.

Funding stage: Seed. Roughly $8M raised to date, strong operator and VC backing, 250% revenue growth last year, but no announced Series A. This is a Seed-stage company punching at Series A weight.

David Connors has watched this happen up close. He sold his recruiting automation startup, Automately, to Sequoia Capital, spent two years inside the firm building tools so its investors and founders could answer one maddening question, "who do we actually know at company X," and walked out with a conviction that turned into a company. That company is The Swarm, the relationship intelligence platform he now runs as Co-Founder and CEO, and this is his second time on the show. In the twelve months since his last visit, the world sped up, the spam cannons got louder, and David got quieter, more grounded, and 35 pounds lighter. The throughline of this episode is simple and a little uncomfortable: AI made it trivially easy to write the perfect cold message, which means the perfect cold message is now worth almost nothing. What it cannot fake is trust. And trust, David argues, is the only currency left.

The conversation moves from the personal to the tactical and back again. David opens up about how he protects his attention as a father of two with a third on the way, why he treats work like a sprinter treats a race rather than a marathoner who never stops, and why running yourself into the ground produces expensive decisions you pay for twice. Then Ryan steers into the meat: how The Swarm passively maps the network sitting around your entire company, not just your personal Rolodex, and turns it into a third sales channel that is neither inbound nor outbound. The numbers do the talking. A warm intro converts ten to twenty times better than cold. Google and Microsoft are now filtering out senders you do not recognize. The motion that used to eat ten to 15 hours a week of someone's time now takes ten minutes with agents. And the whole thing compounds, because every customer you close maps a new network you can map next.

There is a bigger swing underneath all of it. David is not trying to be a $10 million enrichment-data business. He wants to carve into LinkedIn's roughly $18 billion revenue run rate by building the relationship graph that agents can actually use, the thing LinkedIn built for the SaaS era but will never open up. Whether you buy the vision or not, the practical takeaway lands either way: map your network, treat it like an asset, batch your asks, close the loop, and never become the neighbor who only knocks when they need an egg.

Named Frameworks From the Episode

The Three-Channel Model

David's core reframe for go-to-market. Most founders think in two lanes; he argues there are three.

  • Inbound: they come to you.
  • Outbound: you go to them cold.
  • Network intros: warm paths through people who already trust you. Usually the highest performing of the three, closing faster and retaining longer.
  • Key claim: early-stage companies can land their first 50 to 100 customers from network alone, before any inbound or outbound exists.

The Three-Legged GTM Stool

David's mental model for why most data stacks wobble.

  • Leg one, ICP and contact data: who fits, from tools like ZoomInfo and Clay.
  • Leg two, intent signals: who is in market right now, from tools like Warmly and Common Room.
  • Leg three, relationship data: who you actually know and how well. The missing leg most teams ignore. The Swarm is built to be leg three.

The Social Capital Bank

A discipline for using a network without burning it, borrowed in spirit from Adam Grant's book Give and Take.

  • Deposits and withdrawals both exist. Most people only withdraw.
  • Givers, takers, and matchers behave differently. Do not be the transactional taker who gets muted.
  • The fix is consideration: batch your asks, make them easy, and reward connectors.

The Once-a-Month Batched Ask

The Swarm's own internal motion, now automated with agents.

  • Once per month, send each connector a single email listing roughly ten intros they could make.
  • Let them pick the ones they can help with, often 'one, three, and seven.'
  • Send a clean, forwardable note for each, pre-loaded with research and case studies.
  • Close the loop. Automate a reminder so that after every intro-driven meeting, you thank the connector and report back. This trains your network on your ICP and keeps the flywheel spinning.

The Cookies and the Egg

Ryan's grandfather's neighbor parable, repurposed as a trust-building model.

  • Ask for something small. Make yourself a little vulnerable. Let the other person be a hero.
  • Follow through. Return the egg with cookies. Trust is built by closing the loop, not by the favor itself.

A Founder Experiment You Can Run This Week

Pick your ten most important target accounts for the quarter. Open a single chat with Claude. Paste in whatever you have: your CRM export, your contact list, any enrichment data you own. Then prompt it like this:

"Here are my ten target accounts. For each one, tell me whether anyone in my contacts has a plausible warm path in, based on shared employers, overlapping time periods, same city, or same function. For the accounts where I have a path, draft a short, forwardable intro request I could send to the connector. For the accounts where I have nothing, label them cold."

You will not get The Swarm's half-billion-profile graph out of this, so treat it as a manual proof of concept rather than the real product. The point is to feel the difference between spraying a hundred cold emails and walking three warm doors. Run the warm three. Track which channel books a meeting first. That gap is the whole thesis of this episode.

Key Terms from This Episode

GTN (Go-To-Network)

The Swarm's category. Treating your collective network as a distinct go-to-market channel.

GTM (Go-To-Market)

The overall strategy for taking a product to customers.

GTM Engineer

A 2026 way of saying a technical, tool-stacking salesperson who builds repeatable revenue machines.

ICP (Ideal Customer Profile)

The exact type of buyer you are built to serve.

Warm intro

An introduction through a trusted connector, as opposed to a cold message.

Passive mapping

Building a network graph without requiring everyone in it to sign up, using public and licensed data plus signals.

Relationship graph

The web of who knows whom and how well, the layer The Swarm sells.

Enrichment data

Profile, company, job-change, and signal data layered onto your records.

Multi-threading

Building relationships with several people at one target account, not just one.

Pattern interrupt

A message unusual enough that it stops a busy buyer in their tracks.

The great ignore

The current reality where buyers stop opening unrecognized cold messages.

MCP connector

Integration layer that pipes CRM data such as Salesforce or HubSpot into an LLM.

Spam cannon

A high-volume cold outreach tool that fires thousands of messages for a tiny reply rate.

Q&A: What Founders Ask After This Episode

What is The Swarm?

A relationship intelligence platform that maps the extended network around a company, its team, investors, customers, partners, and vendors, so sales, recruiting, and fundraising teams can find warm introduction paths instead of going cold.

How does The Swarm map a network without everyone signing up?

It uses passive mapping against its own licensed database of hundreds of millions of profiles and tens of millions of companies, plus signals like shared work history, location, function, overlap, and live LinkedIn engagement. Users can optionally add private networks such as email, calendar, and LinkedIn connections.

Why are warm intros better than cold outreach in 2026?

Warm intros convert ten to twenty times better to a first meeting. Google and Microsoft increasingly filter out unrecognized cold senders, and AI has flooded inboxes with personalized noise, so a trusted intro acts as a pattern interrupt that earns real attention.

How should founders ask their network for introductions without annoying people?

Batch the asks once a month, keep the list short, send clean forwardable notes with context and case studies, make it a ten-second forward for the connector, and always close the loop with a thank-you and an update.

What does a modern GTM stack look like?

David describes the top one percent of teams pairing Clay plus The Swarm plus Claude, layering in ZoomInfo, Gong, and CRM data through MCP connectors, with relationship data as the third leg alongside fit data and intent signals.

Is your network really a separate sales channel?

Yes. David frames network intros as a third channel distinct from inbound and outbound, often the best performing one, capable of producing a company's first 50 to 100 customers before any other channel is switched on.

Tools from This Episode

The Swarm

The relationship intelligence platform that passively maps the extended network around your whole company, its team, investors, customers, partners, and vendors, and surfaces warm introduction paths as a third go-to-market channel.

Five Founder-Focused Questions This Episode Answers

  • My cold outreach reply rates are collapsing. What channel should I build instead?
  • How do I ask my investors and customers for introductions without burning the relationship?
  • What does an AI-powered go-to-market stack actually look like in 2026, and which tools fit where?
  • I just started and I think I have no network. Is relationship-led growth even an option for me?
  • How do I take real time off as a founder without the whole machine falling over?

URLs Mentioned in the Episode

Links & Resources