Framework
The Domain Authority Threshold Framework
Below DA 35, Google is ghosting you. Above it, content gets discovered automatically. Understand the threshold before you spend a dollar on content.
How it works
- 1Below DA 35: Google largely ignores your new content — manual indexing via Search Console is the only workaround.
- 2Above DA 35–40: content gets crawled and indexed on its own, keyword growth visible in 1–3 weeks.
- 3Domain authority is built through two levers: time plus backlinks plus onsite content density.
- 4Manual URL submission through Google Search Console is the most underused tactic for low-DA sites.
- 5Check your DA for free at Moz — knowing your number is the first strategic decision.
Hear it on the podcast
Is AI Slop Killing SEO? | From Zero to Indexed in Two Weeks: The Real SEO TimelineListen to the episodeMore from this episode
The Earned Backlink HierarchyNot all backlinks are equal. Earn them in the right order or Google penalizes you for gaming the system.The Three-Hour vs Three-Minute Content TestAI compresses three hours of content work into three minutes. Founders expect three-hour results from three-minute effort. The math doesn't work.The High-Ranking Blog Post ChecklistFive non-negotiables every post needs before it has a chance to rank — in Google or in LLMs.The 10–15% Content RuleBlog content is only 10–15% of your SEO success. Plug great content into a broken site and it underperforms regardless.
Get the next framework first
One email a week with the frameworks, tools, and founder stories from the podcast. Free.
More frameworks for Marketing & Brand
The Citation Source HierarchyWhere AI recommendations actually come from, ranked by what moves the needle.The Signal-to-Noise Problem in Content ConsumptionMost podcast content is context-setting, banter, or setup. The insight-dense moments are a fraction of total runtime.Visibility Over ClicksThe metric shift that breaks old SEO thinking.The Highlight Reel ModelKevin draws the analogy to sports: you watch the big match in full, but for the other 10 games you want highlights.The Three Names, One Thing PrincipleThe category has a branding problem. AEO, GEO, AI search. They sound different. They are not.Content Creator vs. Listener ControlTools like Opus Clip give creators control over which moments get amplified. Kevin argues the future flips this.