Framework
Systems Before Seats
Build agents and processes for a role first.
How it works
- 1Hire only when no one can carry the load anymore.
- 2Hire experienced, AI-native builders with agency.
Hear it on the podcast
From Zero to 45K Followers: The LinkedIn Workflows This Technical Founder Used to Build Pipeline With AIListen to the episodeMore from this episode
The Value GateOne question before every post: will my audience find this valuable?The Slop RatioSlop is anything that took less time to produce than it takes to consume.Copy the Outlier FormatStudy the posts that break out in your niche.Rent vs. Own AttentionAds: money in, money out, nothing stays.Buy the MistakesYou’re in the business of your product, not GTM software.The Abstraction LadderAutomate a process, then automate the process above it.Flat Agents, Not Org ChartsAgent hierarchies sound good in theory.The Shared GTM BrainOne queryable knowledge graph: ICP, value proposition, skills, business context.
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Builders and ConsumersIn a company of a few hundred, 10 to 20% start as builders.The 1% / 120% RuleJoe's update to Pareto's 80/20 for the AI era.Take the Number Litmus TestA respectful way to find out who is committed to the mission.Democratize InnovationLet AI ideas come from the bottom of the org.Reactive Plus Proactive AdvocacyAnswer when called, and keep working when nobody calls.Rapport Before ResolutionThe first move in any mediation.